Saturday, December 10, 2011

Models and Bottles

Real Champagne comes from Champagne.

Getting out of Paris is wonderful.  The French countryside is charming.  There are rolling hills, covered in  green vineyards.  The roads are lazy.  The towns that haven't changed in hundreds of years.  Suddenly I understood why the French spent so much too subsidize this stuff - agriculture in France isn't just an industry - it's also a landscaping project that covers an entire country.

Champagne, a few hours drive east of Paris, is a good place to get a feel for small town France.  It's also the capital of the global sparkling wine industry.  

Moet is one of France's prestigious brands.  It produces Moet Imperial, originally created for Napoleon, and Dom Perignon, which retails for over $100 a bottle.

The luxury starts with the champagne-flute chandeliers.





The Moet brand is about celebration, and being fabulous.

Called Imperial because it was the champagne of Napoleon Bonaparte

Freudian?  




Thousands of bottles waiting for a party.

Hundreds of miles of tunnels lie under the surface of the towns of Champagne.


A bottle for a party of every size!



Secret code so that people don't "accidentally" take a bottle of the good stuff.



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